Portfolio company
7 Days Inn |  |
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Company website | www.7daysinn.cn |
Business sector | Consumer |
Country of operation | China |
Market | China |
Investment status | Current portfolio |
Investment type | Growth capital |
Date of original investment | 2008 |
Office | Beijing, China |
7 Days Inn Group is the fastest-growing player in China’s budget hotel industry. The company has established a strong nationwide brand among budget hotels. It has been the fastest growing company in China’s chain hotel industry for three consecutive years, according to a 2008 survey by the Ministry of Commerce and the Hotel Association of China. 7 Days Inn has already attracted more than three million members to its membership programme, the largest of any budget hotel chain in China. It has the most advanced e-commerce platform in the industry integrating Internet, call centre, SMS and WAP with its hotel management system.
