Egypt’s QSR and ready meals Champion
You won’t travel far in Egypt without seeing a Mo’men restaurant.
The business was founded by the Mo'men Family in 1988. Mo'men operates Egypt's largest independent chain of quick service restaurants under its household brand name. It is also one of the leading producers of branded frozen foods and ready meals under its proprietary label Three Chefs. It is seen as a home-grown champion in the Egyptian market offering a blend of local taste and culture with international branding and quality. The frozen food sector is also becoming ever more popular as part of the growth of the modern retail sector.
Actis invested in Mo’men in 2008 and – working in partnership with the family – undertook a period of rapid change. The team adopted corporate governance structures familiar to listed companies; a professional management team was appointed, production capacity doubled and new restaurants opened both in Egypt and abroad. The business also achieved significant operational milestones in health and safety standards and corporate governance.