Super-Max

Super-Max Image

Region

Global

Country

Pan-emerging markets

Deal type

Replacement

Investment date

2011

Status date

Current

A trusted shave

Even for men with scant interest in grooming, shaving is a daily habit for most.

A trusted brand in over 150 countries, Super-Max is the world’s second largest razor manufacturer; credited with introducing the world’s first triple and four blade disposable razors. Innovation is what gives Super-Max its edge.

With factories in India, Bangladesh and Mexico, Super-Max has cultivated strong retail relationships in the Middle East, South-East Asia, Africa and Latin America. Retailers recognise Super-Max for the range and relevance of its products, for its strong branding and for the efficiency of its supply chain.

Actis invested in Super-Max in March 2011 to accelerate the global growth of the business. Our aim is for Super-Max to be the instinctive choice for global consumers seeking unbeatable high-quality shaving products.