Heya Fawry initiative
Heya Fawry initiative, Egypt
Heya-Fawry is an initiative in collaboration with the Arab women enterprise fund, Baheya, AXA and Unilever to empower women, increase their opportunities in the financial market and help them to climb up the financial inclusion pyramid in Egypt.
Fawry, as the leading e-payment network in Egypt, is supporting poor and disadvantaged women by training them to become Heya Fawry-agents, providing POS machines offering complementary micro-insurance coverage. Ultimately, this initiative will allow poor unbanked women to have access to life-enhancing financial services such as mobile top-ups, bill payments, money transfers and microloan payments, as well as essential nutrition and healthcare goods. Disadvantaged women can access these services directly via their nearest Fawry’s agents, to raise income for them and their families and to enhance the well-being of the community.
Fawry’s aim is “to ensure that women access our services to the same extent as men do.”